As one of our tutors said, this year is a great chance to create something that we really enjoy, as we won’t be always able to do so in the future. My project was meant to be out of the box and help me expand my skillset at the same time. 3D modeling is something I always wanted to try, but during the past two years, learning Adobe Creative Cloud software was more important.

Before I knew what my final project idea will be, I already figured out who are the artists that will inspire me.

First of them is Mike Campau (http://mikecampau.com/), a graphic designer who worked for brands like Samsung, Nike, Under Armour, Chevrolet and many, many more. His work is mainly based on 3D models and Photoshop compositing. I discovered him during his live stream for Adobe, where he was presenting the creative process of his projects. Mike created series of images for Bai. This is an important concept for me, as it is close to what I want to present in my own work – series of images, with one set theme, but different characteristics for each of them.

At this point I also decided to relate my Media Product to something that I’m really passionate about – Hip-Hop culture. Complex, one of the biggest Hip-Hop magazines in the USA released a special digital article about my favourite artist – Travis Scott (http://www.complex.com/music/travis-scott-interview-2015-cover-story). Creative director responsible for the visual side of it, Timothy Saccenti, created 3D models and animated them. I decided to create a digital article similar to this one, featuring a few artists, who would be presented with their most recognisable attributes in a way similar to the Bai adverts.

Last core artist whose work helped me to shape up my concept is Lena Steinkühler (https://www.behance.net/gallery/53232785/STYLEFRAMES). Her experimental work presents a blend of typography and objects, formed by a liquid like substance. This type of design supports my idea of unique branding, based on imagination.